Netflix is expanding its real-world entertainment presence with the opening of Netflix House Dallas, a 100,000-square-foot immersive hub at the Galleria Dallas mall. This follows the success of its first location in Philadelphia, offering fans a chance to step into their favorite shows – and spend money doing so.
Зміст
What is Netflix House Dallas?
The venue combines retail, dining, and interactive experiences centered around popular Netflix franchises. Unlike a typical movie tie-in store, Netflix House aims to fully immerse visitors in the worlds they stream at home. The space features themed merchandise, a restaurant (Netflix Bites), and arcade-style challenges, all designed to deepen engagement with the platform’s content.
Key Attractions: Stranger Things and Squid Game
The primary draws are two large-scale immersive experiences:
- Stranger Things: Escape the Dark. This hour-long adventure recreates Hawkins, Indiana, following an earthquake. Participants use flashlights and headphones to search for missing townspeople in iconic locations like Hawkins High School and the Creel House. The experience leverages the show’s signature atmosphere of dread and mystery.
- Squid Game: Survive The Trials. This attraction brings the dystopian games of Squid Game to life, including a Red Light, Green Light challenge and other deadly contests. While details remain limited, the goal is to replicate the show’s high-stakes tension.
Beyond the Headliners
Netflix House Dallas also includes:
- Netflix Bites: A restaurant serving food inspired by shows like KPop Demon Hunters (Korean Belly Pork) and The Gentlemen (Old Fashioned cocktails).
- Netflix RePLAY: An arcade-style room with physical challenges and retro games based on titles like Floor Is Lava and Love Is Blind.
- Netflix Shop: An exclusive merchandise store selling apparel, snacks, toys, housewares, and other branded goods.
Cost and Accessibility
Admission to Netflix House Dallas itself is free. However, the immersive experiences are ticketed, starting at $39 per person, with prices varying by day. The restaurant and shop are likely to encourage additional spending for those looking to fully embrace the branded environment.
The rise of immersive entertainment centers reflects a broader trend of streaming services seeking to extend their reach beyond the screen. By creating tangible experiences, Netflix aims to foster deeper fan loyalty and generate additional revenue streams. The success of Netflix House Dallas will likely influence whether other platforms follow suit.
