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Late to the party, right on time
Sony waited until May 27 to show its hand. The Bravia 7 II and the Bravia 9 II. Both are “True RGB.” Both are here. You can buy them. No pre-order limbo.
Look around. Samsung and Hisense dropped their RGB models months ago. LG is sitting there with pre-orders already filled. Sony? They skated in at the last minute.
Maybe they didn’t trust the tech until it was perfect. Maybe they just forgot. Who knows. What matters is that Sony.com and Best Buy have stock. Plus a new soundbar. The Bravia Theater Trio sits next to the screens now, waiting.
Tell me RGB is the trend of CES 2026. Without saying it.
Why call it True RGB?
Don’t buy the Bravia 7 or the Bravia 9. Without the “II” at the end. Those are mini-LEDs. Traditional stuff. Blue light hitting quantum dots to pretend to be red and green.
It looks good. Sure. But it’s still a lie.
Mini-LED can’t cover 100% of the color gamut. Humans see a spectrum these screens miss. The new “True RGB” panels change that. Red LEDs. Green LEDs. Blue LEDs. Three independent light sources doing the work themselves. No dots. No filtering.
Sony calls the chip handling this the RGB Backlight Master Drive Pro. It sounds like a Gundam mode. It does two things. It kills blooming. It pushes brightness.
The result is uniform color. You sit on the far left of the couch. The image stays vibrant. Just like an OLED. Except OLEDs hate windows.
Sony’s RGB tech handles sunlight. Actually handles it. There’s an “Ambient Optimization” feature that adjusts the picture to your room lighting automatically. Smart. Because most people still live with windows.
The 7 II: Entry-level RGB?
Let’s talk money.
- 50-inch: $1,599 (Summer launch)
- 55-inch: $2,099
- 65-inch: $2,599
- 75-inch: $3,099
- 85-inch: $3,999
- 98-inch: $8,999
Notice that 50-inch size.
Sony is the only brand making a 50-inch TV with this tech. When it lands this summer it’ll likely shift the market. Right now the 55-inch sits at $2,099 which isn’t wild. Consider the Bravia Theater Trio costs $2,19. A stereo system costs more than a half-hundred-inch True RGB display. That tracks.
The 9 II: Expensive and matte
The 9 II is where the money goes to die. Or the image gets perfect. Hard to say which comes first.
It gets advanced backlight controllers. A glare-free screen. Sony calls it “Immersive Black Screen Pro.” We saw it. No glare. Not a hint of reflection. It acts like an art frame when it’s off. There’s an art mode. Sony even built an app to feed it high-res images.
Is it an art TV? Technically no. It functions like one.
Here is the pain for your wallet.
- 65-inch: $3,599
- 75-inch: $4,599
- 85-inch: $6,499
- 115-inch: $30,999 (Fall launch)
Thirty grand. For a TV the size of a door.
The 115-inch doesn’t come until autumn. The smaller ones are live now. If you have deep pockets and a large living room you probably don’t care about the date. If you’re like the rest of us… well. We’ll see what the summer brings for that 50-inch model.
Will Sony dominate the color wars now? Probably. Until the 9-inch model shows up. Then everything changes.
