Vox.com, part of Vox Media, operates under a clear set of ethical guidelines designed to maintain audience trust and journalistic integrity. The company’s approach balances innovation with core values – including accuracy, independence, and service to readers – as it expands its content across multiple platforms.
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Revenue and Editorial Independence
Vox generates income through advertising, memberships, and grants. However, these revenue streams never compromise the independence of its editorial teams. All sponsored content is clearly labeled:
- “Presented by” : Content independently created with sponsor support.
- “Paid Content For” : Content funded by advertisers, with final editorial control remaining with Vox.
- “Partner Content From”/“Ad”/“Advertiser Content From” : Content provided or paid for by advertisers, developed separately from editorial teams.
Affiliate links are disclosed where present. Advertisements do not reflect the views of Vox Media. Funding from memberships and grants is also maintained with complete editorial independence.
Transparency in Funding and Conflicts of Interest
Vox discloses financial relationships with companies it covers. This includes grants or investments to ensure readers understand potential influences on coverage. Staff members avoid conflicts of interest by refraining from activism or donations that could compromise their reporting. Any such conflicts will be disclosed when editorially appropriate, in line with broader Vox Media guidelines.
Accuracy and Corrections
Vox prioritizes accuracy but acknowledges errors can occur. When they do, corrections are transparently issued and stories are updated with new information. Content is rarely removed, with editor’s notes or clarifications preferred to maintain a public record. Removal occurs only for legal or extenuating circumstances, never at the behest of advertisers or funders.
Readers can submit correction requests to corrections@vox.com.
AI Usage
Vox adheres to Vox Media’s policies on generative AI, allowing its use for research and brainstorming under strict guidelines. AI-generated information is always fact-checked to the same standards as other sources. Headlines, promotional copy, and summaries may be drafted with AI assistance, but all content undergoes human review by writers, editors, and style teams. These AI guidelines are regularly updated as the technology evolves.
Sourcing and Anonymity
Vox relies on a range of sources, including anonymous ones when essential to the story. The reasons for granting anonymity are always explained. Pseudonyms are used when necessary, with clear indication of their purpose (e.g., source safety). Vox does not pay sources for information.
Vox’s commitment to ethical journalism is based on transparency, independence, and a dedication to serving its audience with factual, well-researched content. These standards are not static but evolve alongside the industry to ensure continued trust and accountability.
