Apple is preparing a major overhaul of Siri, positioning it to compete more directly with advanced AI assistants like ChatGPT and Gemini. According to a new report by Bloomberg’s Mark Gurman, the company will introduce a dedicated marketplace within the App Store for third-party AI agents, effectively creating an “AI App Store” inside Siri.
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Siri’s New AI Capabilities
The changes, expected to debut in iOS 27 with a developer beta in June, will see Siri transformed into a standalone app with enhanced AI capabilities. Users will gain the ability to install and run third-party AI chatbots directly within Siri through a new feature called “Extensions.” Apple previously experimented with OpenAI’s ChatGPT integration, but Extensions will significantly broaden the range of available AI agents.
Business Implications
This move is strategically aimed at retaining users who might otherwise switch to Android platforms with superior AI features. By offering both native AI improvements and third-party integrations, Apple can generate additional revenue through its standard 30% App Store commission on AI app sales.
What This Means for Developers
Developers will have a new avenue to distribute their AI-powered tools directly to millions of iOS users. The expansion suggests Apple is willing to embrace a more open ecosystem while maintaining control over the user experience and monetization.
Official Unveiling at WWDC
Apple is expected to formally announce these features at its Worldwide Developers Conference on June 8. The event will likely showcase the full scope of Siri’s AI enhancements and the new AI App Store’s functionality.
Apple’s approach suggests a calculated strategy to balance competition with revenue generation in the rapidly evolving AI landscape. The move signals that the company intends to remain a major player in the AI market by leveraging its existing ecosystem and developer network.
