Apple is reportedly exploring an under-display camera for a future iPhone, potentially launching with the 2027 “iPhone 20.” While the concept isn’t new—several Android manufacturers have experimented with it—Apple’s success would be significant, given the notoriously poor image quality of existing solutions.
The Current State of Under-Display Cameras
Under-display cameras place the selfie lens behind the screen, eliminating notches or cutouts. Early Android implementations, like those in Samsung’s Galaxy Fold series and gaming phones from RedMagic, prioritized seamless displays over photo quality. The result? Washed-out skin tones, blurry images, and generally subpar performance. Samsung even abandoned the technology in its latest Galaxy Z Fold 7, reverting to traditional cutouts.
Why this matters: For years, phone makers have struggled to balance screen real estate with camera placement. Apple’s potential entry could either revolutionize the market or reinforce the idea that under-display cameras are a gimmick. The company has a history of refining technologies that others struggle with; if they can deliver a high-quality under-display camera, it will raise expectations across the industry.
Apple’s Unique Challenge
Apple’s current selfie cameras (like the 18-megapixel Center Stage shooter on the iPhone 17) set a high bar. Simply hiding a camera under the screen won’t cut it; the resulting images must meet Apple’s standards. This isn’t just about specs—the company has demonstrated a willingness to prioritize camera performance even in its budget models (such as the iPhone Air).
The stakes are high : Apple rarely releases half-baked features. If they release an under-display camera, it will likely be a fully-functional, high-quality component. This could force competitors to rethink their approaches, potentially driving innovation in display technology and image processing. However, a poorly executed attempt could damage Apple’s reputation for camera excellence.
The Future of Screen Design
The evolution of smartphone screens has led to notches, cutouts, and even mechanical pop-up cameras. An under-display camera represents the next logical step, offering a truly uninterrupted display. But the technology must deliver on its promise: clear, sharp images and videos. If Apple succeeds, it could usher in a new era of seamless smartphone design.
In conclusion, Apple’s potential under-display camera is more than just a feature; it’s a test of engineering prowess. The company’s ability to overcome the limitations of existing technology will determine whether this innovation becomes a game-changer or another failed experiment.
