Samsung didn’t just unveil new phones at its Unpacked event this week. It dropped Spider-Man into the mix.
The superhero swung across the stage. Or rather, a video of him did. The timing was sharp. It came right before the launch of Spider-Man: Brand New Day in late July.
Here’s the hook: the video showed the web-slinger breaking several older Samsung phones while trying to save NYC. Classic chaos. But there was a twist. The new foldable device? It survived the impact.
Samsung’s new foldable is apparently built to withstand superhero-level destruction.
You might be wondering why Tom Holland didn’t show up. The clip was oddly quiet. No Holland’s signature quips. Just swinging. Fans assumed the actor was too busy with his movie contract.
Enter Ned Leeds.
Jacob Batalon took the spotlight. He didn’t just appear in the video. He walked onto the live stage in London. He demonstrated the phone’s durability himself. It was a clever pivot. The script didn’t have space for Holland. Batalon filled it perfectly.
Which phones break in the Samsung and Spider-Man crossover video?
The segment highlighted specific failures. Older models cracked under pressure. They shattered when Spider-Man landed on them during his rescue mission. This visual contrast served a clear purpose.
It proved the resilience of the new hardware. Foldables have a reputation for fragility. Samsung wanted to kill that myth. Hard.
Batalon’s on-stage presence added credibility. He’s not just an actor here. He’s the proof of concept. He handled the device like someone who trusts it will work when things get messy.
And then came the finale. A person in a full Spider-Man suit dropped in. To close the segment.
It wasn’t Hollywood’s top star. But it got the job done.
Is a stunt double enough for a global launch? Maybe not for purists. But it kept the momentum high. The message landed. The phone is tough.
July can’t come soon enough for the movie. And for fans eager to see if that new screen actually holds up.
